Curology
Curology is a personalized prescription skincare brand delivering dermatologist-backed treatments.
As Creative Director, I partnered with the executive team to build and co-lead a 30+ person in-house creative organization spanning visual design, copywriting, illustration, motion graphics, art direction, and internal production. I directed high-impact initiatives including brand refreshes, new product launches, packaging design, multi-channel campaigns, national broadcast TV spots, and growth marketing. Over 5 years, our creative strategies helped fuel massive company expansion, contributing to a 5,700%+ increase in subscribers and a 5,000% net revenue growth rate (119% CAGR).
Video Director: Brennan Freed
Art Director: Yaki Man
Producer: Justine Mar
Prop & Set Styling: Delia Burke, Allison Freeman
Editor: Alec Huggin
Editor: Alec Huggin
Curology creates custom skincare formulas that help you do you. A personal provider will make a custom mix that's shipped right to your door—no doctor's visits, no copays, no hassle. Just really good skin.
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Photographer: Heather Hazzan
Producer: Bethany Cutter
Talent: Paola Ortiz, Deaven Booker, Eunice Chang,
James Detar
Prop Stylist: Chloe Park
Hair / Makeup: Erin Skipley, Daja Hartman
Stylists: Shawn Lakin, Lennon Gabriel
DIT: Maria Troncoso De Gibbs
1st Assistant: Byron Nickleberry
2nd Assistant: Peter Wintersteller
3rd Assistant: Kendall Pack
Director of Photography: Brennan Freed
Art Director: Helen IpProducer: Justine Mar
Prop & Set Styling: Delia Burke, Allison Freeman
1st Assistant: Lena El-GabalawyThat feeling when skincare just "clicks." Whether you're on top of it or figuring it out as you go, Curology has a formula that fits YOU.
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That feeling when skincare just "clicks." Whether you're on top of it or figuring it out as you go, Curology has a formula that fits YOU.
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Copywriter: Samuel Cleary
Director of Photography: Brennan Freed
Prop & Set Styling: Delia Burke & Allison Freeman
Producer: Justine Mar
Editor: Alec Huggins
Introducing 3 unique personalities and their distinct problems, we leverage split-screens to show how Curology has solved their problems through custom skincare, with an ease that speaks to them and their skin. The use of direct address facilitates a human element that feels real, rallying, and distinct for TV.
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