Agency
Agency delivers personalized, prescription-grade dermatology through an intuitive, digital-first experience. Built on the core belief that skincare should be empowering, the brand gives patients the agency to take control of their aging journey.
In partnership with Curology’s executive leadership, I function as Creative Director for the end-to-end launch of Agency Skincare. Working across cross-functional teams, I led the creative development of the brand identity, packaging, 360° marketing campaigns, and content strategy.
Within its first year, the brand grew from zero to 18,000 subscribers and received an Allure Best of Beauty Award in the Breakthrough Skincare category.
Sr. Designer: Ashlee Rice
Motion Designer: John Rodriguez
Agency check-ins are key to providing the best customized formulas and treatment plans for our patients, especially if they are ramping up their tretinoin strength. We hero this part of our process while also taking the opportunity on our one-year anniversary to check in with our customers and see how they feel about our products and services.
Skincare that sees you, hears you, and evolves with you.
Photographer: Lauren Coleman
Producer: Sasha Riddle
DoP, Editor: Scott Ross
Producer: Sasha Riddle
Talent: Synmia, Jose, Akua & Rebecca
A profile series featuring a selection of Agency cast members from the launch shoot, unpacking and personalizing what the term ‘Agency’ means to their lives, while exploring their relationship with themselves and their space.
We scratched beneath the surface and captured each character, their relationship to themselves, and their own sense of agency. To us, Agency encompasses a mentality and shift that happens over time through moments of self-care and intentional choices. Agency is a non-linear path that looks different to each one of us.
Photographer: Caydie McCumber
Set Designer: Allison Freeman
Producer: Sasha Riddle
Photo Editor: Jade Meneguel
DoP: Russ Fraser
Producer: Sasha Riddle
Talent: Olivera Flacco
Styling: Shawn Lakin
Set: Chloe Park
HMU: Karolina Bernat
Edit: AlecHuggins
Color: Brett Price
VFX: John Rodriguez
Produced In-house
Make your escape with the Cloud Care Duo. We elevated your skincare essentials—the cleanser and moisturizer—with luxurious textures and thoughtful ingredients to make your skincare routine feel more like a ritual.
Art Director: Ashlee Rice
Set Designer: Allison Freeman
Producer: Sasha Riddle
As part of our educational content strategy, we produced a video series demonstrating core product routines and key specifications, empowering customers with clear, step-by-step guidance to master their skincare regimen.
DoP: Scott Ross
Producer: Sasha Riddle
Talent: Erum
A series of real patient stories showcasing the clinical efficacy of Agency skincare and the meaningful impact it has had on patients’ lives.
Copywriters: Grace Basala, Kiyomi Dong
Design Lead: Yaki ManMotion Design: John Rodriguez
Rooted in customer research that identified a clear demand for educational content, we launched SKN 301—a content series dedicated to demystifying the aging process. The series covers both intrinsic and extrinsic factors, addresses common misconceptions, and spotlights key ingredients to equip our audience with actionable skincare knowledge.
SKN 301 social content
Copywriters: Kelly Reed
Design Lead: Yaki ManAgency’s Future Formula won the Allure’s Best of Beauty awards as a top “Breakthrough” skincare product. We created a brand awareness campaign for Agency through out of home activation, including wild postings (NY/LA), a painted wall (LA) + events (LA).