Cometeer
Cometeer is revolutionizing specialty coffee by flash-freezing perfectly extracted coffee from top-tier roasters, deliver barista-quality cups at home—no equipment required.
I partnered with the Cometeer team across brand and packaging strategy, designing new product launch campaigns and limited-edition drops that translate craft, discovery, and convenience into elevated unboxing experiences.
Photography: Naka Studios
Seth Rogen and Evan Goldberg launched Houseplant Coffee to share what they love: seriously good coffee from single-origin farms around the world. And they’ve partnered with Cometeer to make it absurdly easy to enjoy. Impeccably brewed and flash-frozen to capture the unique personality of each roast—at peak flavor and freshness.
This limited-edition set features 32 specialty coffees from 16 countries, sourced from award-winning roasters and heritage farms. Designed for head-to-head, bracketed taste-offs, it invites you to pit cups against each other, crown your champion, and unlock exclusive rewards.
As part of the brand's packaging update, I engineered a redesigned 8-pack capsule format built as a scalable, modular system deployable across all roaster partnerships.
Designed digital menu systems deployed in brick-and-mortar retail cafés nationwide, developed in close partnership with the field marketing team. Serving as an interactive educational platform, the designs highlight the simplicity and versatility of crafting elevated coffee drinks using Cometeer capsules.
The Stellar Series= features extremely limited lots of the world's rarest and most acclaimed beans. The packaging experience is designed to match this pedigree—merging high-end craftsmanship with elevated luxury.
Curated by World Barista Champion James Hoffmann, this discovery box features eight exceptional coffees from top global roasters, showcasing the full spectrum of specialty flavor. The limited drop sold out within a week of its release.
A once-a-year release designed to make mornings magical. This limited-edition 24-day countdown features festive blends, seasonal favorites, and rare single origins from our roaster partners. Behind each door is a daily reveal—24 exceptional coffees, brewed to perfection and flash-frozen at peak flavor so they're ready the moment you are.
The Seasonal Coffee Menu is designed for customer retention and self-education, inspiring coffee lovers to explore new flavors and customize their next box. Designed to be easily refreshed each season, the booklet highlights upcoming roasters and rare single origins while celebrating the human stories behind the craft through staff picks, brewing tips, and producer spotlights.